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I wonder if nearly every major network (Facebook, Twitter, LinkedIn, Reddit, Slack, Spotify etc) cloning Clubhouse as a feature is actually helping Clubhouse with free marketing?

It may also be better for them to focus on doing one thing really well, rather than doing it sub-par as a feature. Facebook copied TikTok's video format as a feature in Instagram, and TikTok is still gaining popularity as they haven't changed their focus.

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But the opposite can happen like when Instagram copied Snapchat's functionality. I think the difference was Tiktok has a lot of creators entrenched in the platform with a strong community while Snapchat didn't have any sense of community. If Facebook/others are successful will probably depend on what kind of community they can build.

Snapchat is back though..

TikTok is a special case since it’s owned by a conglomerate with deep enough pockets to brute force their way into Western consciousness. They most likely pay their top creators not to post Instagram Reels.

I don’t think it would have nearly the amount of success today if it were an American company going through the traditional VC funding route.

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