I represent my company and my professional views. You don't have to agree with me. If I have 13 million investment for new product I will invest in design system and brand differentiation from the start - period. Why? Because of the idea that my product must be unique. But hey, there is material library, why bother at this stage? Just hire someone to "decorate" over and make some "trendy" illustrations. Right?

Just an inside: Last year I have returned 5 offers to redesign "some product" from startups, because they have build it with this way of thinking and redesign implementation is not possible. They must rebuild the whole product from scratch with design focus.

Don't fall in this trap, to think that I have something "personal" and you must imply some wrongdoing. Please.