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Using a loud and high visibility technology to inject an unignorable advertisement into a natural space is bad.

I don't know or care what flavor of bad the dictionary would call it. Dystopian works fine for me. Sorry it doesn't for you I guess.

You'd have to take an action to view the advertisement, otherwise, it's just dots.

I kinda wish all other ads were like that, tbh.

Wasn't there some sort of video played before the QR code was displayed? Acting as if it's an opt-in experience feels disingenuous.