“They’re trying to commercialise the sacred game of football that I already pay £1200 a year to watch on television”

Said in a muppet voice.

Edit: I guess ultimately it’s the weakness of being a fanatic about anything that isn’t yourself or your loved ones. Some smart business people realised thirty years ago that there was a massive consumer surplus in football fandom and set about capturing it.

Judging by the way fans vote with their hard earned money I’d say there’s still more to be captured. But the idea that the current FIFA governed world of football is some sort of pristine old-growth forest threatened by commerce is just ludicrous.