According to this logic, if results were listed alphabetically (i.e., based on a truly objective criteria), we would see folks naming everything beginning with "0" or "A".
The above statement seems to ignore the history of search engine paid placement (people are certainly entitled, so long as they pay) which has evolved into "Ads by Google" appearing above search results. Further, the statement admits gaming occurs ["gaming them more effectively"] regardless of Google secret "solutions".
Listing search results by subjective criteria while portarying this as some sort of pseudo-objective "search" is not helpful. The "web search engine" has become a front for an online ad services business. The public is absolutely entitled to an index of the public information web, not controlled by a private company selling ad services. One day, we may get it.