>Facebook runs ads and tracking inside the Facebook app. Apple isn't stopping them from doing that, it's just making users aware of how that sausage is made

lets just call a spade a spade. For better or for worse Apple's steps are essentially screwing up facebooks business model. Now to do that out of "privacy concern" is at the very least, morally bankrupt

As to your second point about App stores 'skeevines', i shall concede to you due to lack of knowledge.

As to making more ads being a prejorative of Apple, i'm still not happy with ads and certainly not more, and less specific ads.