Why should Apple care if a small portion of its product lineup will still rely on Intel/AMD? Why shouldn't they put pressure on these chipmakers to defend their position. They have both the vertical integration and scale to push entire industries to innovate. If this serves to “wake up” Intel we all benefit (including Intel). Look into xscale and its relationship to the original iPhone circa 2006-2007, that didn't wale up Intel and arguably they lost out on billions and weakened their future outlook.