Mobile phones have been able to bring computation to the masses, including poor countries. PCs were a luxury item even in the Western World.
Accessibility and standardization have been the driver of this change, not customization.
After all, mobile phones are now sort of a mass product like TVs back then. No one really "owned" a TV either.
You can call these masses ignorant, but I think most just want to live a good life with a handy tool that works.