With digital you can have backups and in theory they could last forever as you convert the format into whatever is popular.
How do they price this? Do they not do CRCs and hashes and let your bits rot over time and have you buy a new one? How do you approach this commercially? Make music or video very, very faddish so even if it lasts forever no one will want to listen to or watch something out of style ten yeas hence?
I’m not defending Apple. I’m asking how do you price things reasonably if they potentially last forever?