I doubt it is EOL. There is demand for "owning", so there is a business-model there. It might be shrinking or changing, but at least for a niche, it will stay.

For example e-books. I try to buy as many from the authors (or their publishers) themselves. Surprising how often an author sells their book themselves. DRM-free, almost always cheaper. Owned-by-me. As opposed to e.g. my "kobo", which I cannot backup and download for that inevitable moment that Rakuten/Kobo decides to close my account, "pivot" or stop offering services.