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I agree that there are probably market forces at play here. Duck Duck Go definitely fills a niche.

However, I disagree with your distinction between open and closed minded individuals. I think both styles are useful, but the first is for times when you're already informed and know what you're looking for, and the second for when you're uninformed and want a diversity of results.

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I've yet to hear someone define what useful, diverse set of results is that has been filtered from them; they simply state that the sites that they see on Google, FB, et al. are filtered and that some other filtered pages could hypothetically be useful.

What diverse results do you want to see that you aren't seeing now, and how could they potentially be useful?

This is an easy experiment. Submit a google query while logged in, and open an incognito Chrome window and submit the same query there. Compare the search results. What would have been helpful that you didn't see in your filter "bubble"?

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