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A company founded in 2003 on an entirely different concept of automobile propulsion has taken the lead in a multi hundred billion dollar market. Hell yes that’s an achievement and it doesn’t need scare quotes.

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"has taken the lead"

Has taken the lead on the "premium sedan" category market, where less and less people are buying "premium sedans".

What scare quotes?

taking the lead on a declining market (while producing more cars overall) is impressive, assuming that market isn't due to be completely wiped out.

Let me rephrase it as "Premium sedan segment would be in free fall if not for Tesla Model 3, a car that didn't exist 4 years ago". People flock to Model 3 despite it being in a less trending segment. They could have got a SUV instead, but they didn't. Sound impressive to me.

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