Well, as great as being polite, articulate, and compassionate is, those attributes don't (necessarily) add up to cool in school. I don't think that's something parents can really teach.
This is the thesis of PG's "Why nerds are unpopular", and having lived that life, I can assert he's right. Being polite, articulate, and compassionate doesn't hurt you in life -- and neither does intelligence -- but when it comes to "coolness" I think awareness of your surroundings is the most important key.
Relate to their social norms and echo their values where you can with out compromising your integrity. Plato does a great job of talking about this with his Cave allegory, when you go back down into the cave you need to respect that in the cave remembering the names of the shadows is important, else you will be put to death. (Or in the real world have no friends).