> In a typical transaction, no value is created. If I give you an apple and you give me an orange, the total amount of fruit in the economy remains constant.
Right here he has already failed to abide by his assertions in the previous paragraph. The transaction in fruit does create value because it transfers fruit from people who want it less to people who want it more. Improving the distribution of fruit in the world is valuable even when the total amount of fruit does not change.
The value Bezos is talking about is not the same idea of "value" that this guy has in his head. Sure, maybe Bezos is overcounting his value. But arguments like the above are just missing the point.