The reason for not bringing iMessage to Android was because parents could just buy cheap Android handsets for their kids. First of all, why not create a product for that niche (nevermind, we're talking about Apple). But what actually bothers me is the weak mindset. I remember when Apple didn't have such concerns because they were certain that they have the best product and people would buy for that reason. This is going on across the board at Apple it'll eventually lead to its IBMification.