Certs are worth getting. I have 12, charge $100 hr as a contractor, and have only been doing it for 5 years. No degree. I get people reaching out to me daily for work.
I see it as a long term career. Salesforce has the tallest building in SF. They own Heroku.
Salesforce is not fun to work with. What is fun for me is being in demand making a ton of money.