Honestly, a bunch of people quitting probably works out just fine for Basecamp.
It will still be damaging short term because they lost a lot of depth in cultural and product knowledge, with the marketing and product leads gone. Not easy to replace someone who’s been living and breathing the products for over a decade.
Basecamp seems very profitable, so it may not be fatal. But my guess is that it cuts far, far deeper than Jason and DHH intended. There may well be another wave of resignations next week.
I’m sure they expected attrition — hence the severance — but I’d wager they thought it would be closer to Coinbase’s 5% when they announced a similar policy, not 30% and counting.
Maybe people that never discuss politics at work want the right to do ot too.
And it won't take them long to re-fill these roles. There's a ton of unmet demand to work at a place that's purged the activists. You aren't gonna see them much on Twitter but Basecamp just gave themselves a massive recruiting advantage that FAANG cannot/will not match, and they already had a good reputation. Lots of people read DHH's blog post and thought "excellent, that's what's needed". Any impact on the firm will be transient at best.
I'm not going to argue about which culture is better, but the split between people who wanted to get their jobs done and make a good product, and the people who wanted to use their job as an avenue for social change/partisan warfare (depending on which side of the split you're on) sounded toxic.
I suspect there will be a lot of highly-qualified people who will want to go to work at Basecamp who wouldn't have wanted to work there before. We're in the middle of a culture war:
* A lot of people like wokeness.
* A lot of people hate it.
Most SV companies have gone for the woke side of the current culture war, and so my perception is that there are a lot of people who hate it and don't have good places to go. From a purely supply-and-demand perspective, running a non-woke firm seems the way to find good employees. Conversely, being a woke employee seems the way to find good jobs.
To be clear, I'm not advocating employees be overly woke -- this is all more about social signaling than actual advocacy.