What happens when customers leave the platform in response?
Maybe people that never discuss politics at work want the right to do ot too.
And it won't take them long to re-fill these roles. There's a ton of unmet demand to work at a place that's purged the activists. You aren't gonna see them much on Twitter but Basecamp just gave themselves a massive recruiting advantage that FAANG cannot/will not match, and they already had a good reputation. Lots of people read DHH's blog post and thought "excellent, that's what's needed". Any impact on the firm will be transient at best.