Wow, talk about a dark pattern, all checks but the necessary ones are checked by default, which looks good, but then the big green button will check and accept them anyway! So the primary option negates the standard settings! I almost fell for it but I'm getting better and better at catching myself.

It's the new online advertisement. I remember my grandma being completely flustered by all the "you're the 10.000th visitor" flashy stuff and my brain ignored it completely. In this vain my brain now hunts for that button that does not really look like a button but just enough to identify it as a button. That is the one to hit.