Apparently so. Or at least that's my distinct impression from working at a Yahoo subsidiary at the time of acquisition by Verizon. It appeared that Tim Armstrong had legitimately convinced the top Verizon execs that a combination of AOL + Yahoo would somehow create an advertising titan capable of competing with Google and Facebook.
It's quite surprising that they went through with this, given that it's a pretty ludicrous notion: a single major brand/company comeback is challenging enough in tech, but the merger of two of them at once? There's no historical precedent for that succeeding, as far as I can think. Especially with a new name as objectively terrible as "Oath".
Internally, morale was never good. It didn't help that Tim would send out weekly all-company emails that were, at best, a nonsensical word salad of business strategy jargon straight from HBO's Silicon Valley.
Literally all of the Verizon execs who were involved with this calamity are long gone now, and Verizon's previous CEO retired in 2018. My impression is the new CEO basically just wants to focus on 5G and get rid of this mess of bad acquisitions.
Sure you can, though branding isn't the only way to make a successful business. Kleenex knock-offs thrive even though nobody ever says "please hand me the Generic Tissue Paper". Assuming there are professionals involved (not just rich techbros that have held on since founding) tech companies should be operated the same as non-tech companies. Build a good product, keep costs down, drive sales, put away cash, grow your market.
Once AOL and Yahoo were acquired, it should have been possible to convert them into factories for generic content and services, and service many small brands. But you need an experienced executive and management class that can do this efficiently. It's much easier to turn an acquisition into an poorly-run independent cash cow, or plunder its IP and eliminate it.
I've seen acquisitions go many ways. In some, the parent company may end up more like the acquisition because its business or product was more robust. Other times the point was to obtain some tech and absorb it into the parent company's products. Other times they just wanted a steady cash flow and a foothold into a new market. Sometimes they keep the acquisition fairly independent, because it already has a strong brand and products and they seem to be fucking up less than other acquisitions. Sometimes the companies' execs were literally just golf buddies and one just decided to help the other out of a bind. Sometimes they have no idea why the fuck they bought it or what to do with it, some moron at the top just thought "we need an X, we'll figure out what to do with it later". Sometimes
Verizon may just not have been the right company to execute that.