This seems to be aimed at developers / testers but it might be useful for end-users too.
If a customer reports a problem we can’t reproduce, it would be handy to just direct them to a plugin they can download to generate a report.
But the up-front pricing model doesn’t work for that kind of scenario because customers wouldn’t pay for it. It would be better to have the customer download it for free and enter a one-time code that allows them to use it under my subscription.