CloudFront Functions – Run Your Code at the Edge with Low Latency at Any Scale
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On the surface they are undercutting Cloudflare in terms of price ($0.10 vs $0.15 per million), but with such differences in functionality it probably isn't a fair comparison.
The architectural approach is what I find most interesting. There was another post that went into more details on the architecture and security, but it seems to have been taken down.