Why? I'm genuinely curious, since I've never worked with kdb but I've often heard great things about it (regardless of the weird query language).
The contrasting queries can be seen here: http://www.timestored.com/b/kdb-qsql-query-vs-sql/
I do agree they could use competition as the overall offering is weak but the core database is very strong.
NB: I'm one of the co-founder of questdb [1] https://www.questdb.io