I don't imagine it was easy to monetize most of the content they were hosting.
Just gotta appeal to your clientele and your advertising will be successful.
Maybe I should white-label purchase some beef jerky and just advertise on sites like this.
I run a Beef Jerky as a Service thing but really it's just a lever against inefficient ads networks' partner's policies.
Also, bandwidth and power isn't cheap. They have to pay for it somehow.
So much of their content goes against the TOS of the major advertisers that no one wants to work with them.