I live in a rural town in Spain where most people are still farmers ( wineries, olives ).
It means most of the men can take up to 6-7 hours, at minimum, of sun their entire life each day.
Its a small town so we know whenever someone dies. In my 27 years never heard or someone died from skin cancer.
There have been many lung cancers from smoking, prostata, belly...
I dont know where this trend about skin cancer begun, maybe is a think for northen people and not mediterranean that we are more “brown”, and like everything it propagated like fire, trying to sell to you that if the sun hits you without protection youll get skin cancer.
Sorry but no