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You are contributing 100% of the value to the person, but it is really the person and the situation.

If I increase online sales by 0.1% through optimizing something, I am worth millions of dollars to Amazon and nearly nothing to Joe Schmoe with a small Shopify site.

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> If I increase online sales by 0.1% through optimizing something, I am worth millions of dollars to Amazon and nearly nothing to Joe Schmoe with a small Shopify site.

Yes, but software skills are fairly fungible. Just because you currently work on ads doesn't mean that's all your skills are good for, or even that you need to work anywhere in ecommerce.

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