Facebook threatens to make iOS users pay. Please do it, Mr. Zuckerberg
zdnet.com
zdnet.com
The author seems to think that Facebook would suddenly stop doing all the other things it does to make money, once a user would pay. Of course they would not.
On the contrary: Facebook would see those paying users as extra valuable for tracking, keep harassing and confusing them until they click the wrong button once, and then sell that "premium" user data for more.
Even if the data stays all first-party, they make so many copies and it gets put in so many datasets across the world that co-mingling and abuse of it just feels inevitable at that scale.
I would even say it was against social norms. Don't talk to strangers. Don't give away your phone number. Don't give away your address. Don't tell state your mother's maiden name.
It was such a simple thing to get all of those new people on social media to give up all of that very personal information without hesitation. Yet, if some random person at the supermarket asked you any of those questions in person you'd definitely raise an eyebrow and walk away. SocialEngineering++
We didn't know that Facebook was compiling dossiers on every human being on the planet, even the ones without Facebook accounts.
https://www.propublica.org/article/its-complicated-facebooks...
They started recommending my friends from my high school. I went to a magnet school for my junior and senior years, and Facebook even recognized that. I graduated 10 years before I signed up. And the one piece I made sure I faked was the school I went to. I'm shy. If I wanted to communicate with someone I figured I'd add them myself.
Nothing magical to it. They had some other piece of data from someone else (or me from some other source) that matched up (the data was fake, but I had used it previously; I don't make that mistake anymore). But it showed me just how dedicated to getting all of this data they were.
Because in my opinion the browsers would need to make it as easy to use as any other website or phone app if it were ever to gain traction.
Yes yes, there's radicalization for everyone! God forbid you want to use social media for something besides political fighting though
The Federated Timeline is slightly cursed (I haven't curated it for a while), but less so than Twitter. (My instance, Fosstodon, doesn't really federate with the Nazi instances; those it has ended up federating with have been swiftly blocked, because Fosstodon's admins don't like admin-condoned harassment of their users.)
And I'm glad that with email we don't have server operators deciding on politics for their users. ActivityPub has a long way to go if labeling instances as "Nazi" is enough break federation.
And I guess this is sort of how fediverse is working.
Protocols don’t make much money compared to walled gardens selling max data possible.
They could still try! But you'd have options.
Take email, for example. I cannot imagine something like that coming into existence today.
I can use my own client to avoid ads and tracking from my service provider—did I download this message? Sure, the server knows that. How long have I looked at the message? Which message did I look at next? Did I follow any links (yes, someone might track that part, but my email provider's going to have a hard time doing that)? What mouse movements did I make while looking at it? No such luck there, and yes websites and closed-platform services do track that stuff.
I can switch providers. Say my email provider starts injecting trackers into all links. I can just dump their ass if I don't like it. I keep using email, and now they receive zero info about me (I mean, they might get a little if I send emails to their users, but you get my point). If I have my own domain name I don't even need to tell anyone I switched.
I can email someone using a different provider. Yes blocklists or whatever might cause a problem but, fundamentally, this does work.
Protocols force providers to act like a telco, at least, except that the situation's even better for software because the barriers to entry in the market are so low... unless all your competitors are giving away access to their strictly closed ecosystem for free, and not supporting open protocols. Then you're screwed, and that's exactly what's happening now and why the Internet protocols are largely frozen in time.
I deleted my account when the COVID nonsense started. They'd have to pay ME to get back on, and watch morons bloviate about anything involving math or science. I have plenty of my own moronic bloviating, thanks.
I’d bet on a correlation between users that are worth more than average and ones who’d pay to avoid being tracked. It’s a claim I have no evidence to support.
However they wouldn’t have to pay to maintain their creepy advertising systems and would presumably save on processing and bandwidth etc.
https://www.statista.com/statistics/234056/facebooks-average...
Obviously it wasn't a 27X increase in profit to stop charging for the paper. Why not? Because a free reader wasn't worth the same as a paid reader -- a paid reader was worth about 100X a free reader. Most free newspapers weren't actually read, and paying readers are a much more valuable demographic to advertisers.
It depends where. Where I live they were negotiated individually but in the range of 25-40%.
I'm not disputing this, but adding a bit of information.
I worked for two very large newspaper companies during the time when the web started becoming big. It basically broke down this way at those companies:
Subscription and newsstand revenue paid for printing and distribution.
Display advertising paid for the journalists.
Classified ads paid for everything else.
My observation was that it wasn't people getting their news for free that killed newspapers. It was Craigslist. Classifieds were the near-zero-overhead cash cow of the newspapers we owned. Once classified advertising imploded, the money had to come out of the other buckets.
However, a paying customer is worth a lot more to an advertiser than a free customer so newspapers kept charging.
A lot of newspapers experimented with free editions, usually aimed at commuters. These papers were used to boost official circulation figures, since they were "editions" of the main paper. The same way a bulldog edition is counted along with the paper that lands on someone's front porch in the morning.
For whatever reason, most of the free editions went away, even before people stopped commuting.
As someone who subscribes to several dead tree newspapers and magazines, it's a much better experience than anything I've ever seen digitally. (Except for those that allow PDF downloads.)
Even Apple does this now.
Charge higher prices for the hardware, but still include (unequal) advertising inside the OS.
https://twitter.com/Reaperducer/status/1390696646854397955?s...
I feel like we're in a long game of "boil the frog" till one day we're happy that our favorite service only has one or two ads.
Facebook doesn’t sell user data. They also happen to be the only company with a process in place to fight against other company doing it.
It would be hilarious if they actually started making more money because Apple forced their hand.
Could Facebook make it happen and profitable in a way to get around Apples rules? I think so... I think Apple would change the rules shortly after though...
AFAIK the rule is that users can subscribe to a service/product outside of an app and use their account's status on the app, but if the user wants to subscribe from within the app they need to go through the App Store subscription service.
https://www.statista.com/statistics/251328/facebooks-average...
($53 per US user)
If you are seriously considering paying for the poison that is Facebook, might I recommend you delete your Facebook account instead, and give your money to someone that needs it?
Now, whether asking users to pay for a social network at all is a viable business model, is another question.
0: https://drewdevault.com/2014/10/10/The-profitability-of-onli...
I also suspect that through browser fingerprinting that facebook can track everyone across the web anyway, particularly people who run a lot of customization on their desktop (O/S, graphics card, fonts, config settings, etc) that shows up in the fingerprint. If you're visiting sites which cause you to make requests to facebook servers you're leaking information to them, even if you've deleted your facebook account (and they can probably still track who you are).
This is an important point that raises the question of threat model.
For me, the threat is not "Facebook can track me," in the same way that my threat model doesn't include state-level actors. Because, let's be real, Facebook is as good as a state-level actor.
The threat is in showing me ads or content that modify my behavior. For this reason, I:
* Block facebook/insta at the DNS level * Don't have a Facebook account * Block all ads * Block all comment sections, like buttons, etc
I know this isn't something everyone can do. I know that there are tons of people out there who find value in Facebook. I just hope they are taking steps to at least block ads and are aware of when the platform is manipulating their emotions through targeted content, and have the sense to walk away from it from time to time. Perhaps that's asking too much, but I'm not going to stop making noise about it, not going to stop telling people they need to watch what they post / look at, because I think the platform is really damaging to people's attention and mental health.
For your grandmother -- I doubt it's making her buy stuff (fixed income) and I doubt it's making her turn to rage-tweeting about politics, so it's probably OK. And you're probably OK, too, being someone in tech who knows how this shit impacts people. But everyone else? I just worry, y'know?
mother. I'm old.
That said, I think the downside is still the walled garden. If Apple F/OSS their OS and let people modify it, and load applications outside the app store, I'd consider changing.
Until then, Lineage without Google apps is still a nicer experience than the walled gardens. For example, the Nexus 6 is still maintained (2014). It even recently got updated to 18.1 which is Android 11! Amazing.
Edit: Wow the Note3 and the LG G2 are still supported, too! They're from September 2013!
I view the walled garden as nothing but good. Build the walls higher. Hand me a brick and point me to the ladder.
And I'm fine with Apple siphoning off 30%. Make it 40%! I'd rather developers stop developing for iOS than to see any large changes in the App Store model. There are enough apps as it is.
While I don’t know the exact reason, this isn’t what’s happened on Android, which has always allowed multiple app stores. Everything mainstream is on Google’s Play Store, and quality FOSS apps get published to F-Droid. My theory is that users shy away from sideloading alternative app stores, even if it’s not very difficult to do so.
I don't think users would shy away from mainstream apps like Facebook if they moved to another app store platform.
The only thing a 3rd party store support will do is to ensure Apple couldn't abuse FOSS apps too much in their review process.
They could have all the same levels of security without the need to prevent competition.
Each app can track user behavior within the app itself, and can send this data to an aggregator who pays for it.
That way you are tracked across all participating apps.
This was common practice until Apple banned it.
This is false.
Apple can’t legally use Gatekeeper to ’reject’ apps which violate App Store policies.
They just need to time a new policy to a major release (say they make it apply only from that release on), and that would be no different then any other breaking change.
It wouldn't be popular on HN, but it's technically possible and legal. I'm sure that the Apple fans here will support it unreservedly.
> Nobody promised that OSX could run any software the user wishes.
In fact they have said this publicly in interviews.
> Does Apple steal software and "interfere with the business of suppliers" every time they break backward compatibility?
Apple doesn’t force you to install operating system upgrades, and many people don’t upgrade if it will break the software they work with.
>In fact they have said this publicly in interviews.
So I can sue them for not running Apple II programs? Cool! There were always programs that failed to run for some reason or another, and programs taken out of the Mac store, etc.
>Apple doesn’t force you to install operating system upgrades, and many people don’t upgrade if it will break the software they work with.
Sure, just apply a new rejection policy after an upgrade, and state it applies from that version on. That's what Apple would normally do anyway. So you're just admitting I'm right.
> So I can sue them for not running Apple II programs? Cool! There were always programs that failed to run for some reason or another, and programs taken out of the Mac store, etc.
No, you just don’t know much about Apple.
They haven’t promised to be backward compatible with everything, but they have promised not to stop you from running what you want to run.
I.e. they have promised not to do what you are saying they should do.
> Sure, just apply a new rejection policy after an upgrade, and state it applies from that version on. That's what Apple would normally do anyway.
Apple has never done this.
> So you're just admitting I'm right.
Obviously not. In fact you have proven yourself completely wrong, by acknowledging that they could not do it under their current license and with their current software and would need to get people to agree to a new contract.
Yes, Apple, (or anyone else) could offer a service for the Max that users sign up for to remotely disable software they disapprove of.
But that isn’t what you said.
Much of the security gained from having a single App Store is not technical in nature but rather reflects (conscious) security policy. This should be apparent. Fundamentally server people chafe at this but look at how much security work (and failure) goes into routinely running hostile code not written by you, particularly on the hosting side. Cloud providers have armies dedicated to the exact same security problems that app stores must solve and it is very often not good enough. That’s fine when nerds are involved but more people than nerds use phones.
This is absurdly false.
> The permissions settings are in the OS. They could have all the same levels of security without the need to prevent competition.
This is also completely false.
OS hardening can’t prevent fingerprinting or cross app tracking toolkits.
Those are prevented by policy and contract.
Having said that, google has no intention of waging war against facebook. They have an understanding already.
> This is absurdly false.
Forgive me, it's wget, a checksum check, and then install command.
This is absurdly false.
Stricter sandboxing makes it more difficult to fingerprint the user and lessens the burden and dependency on legal contracts and policies. Which is what Apple just did by blocking the access to unique device id.
You can accomplish even more by not installing their crap apps to begin with, and have always had that choice. You need google to save you from yourself and this is a compelling enough reason for you to switch phones, even though you're smart and actually know all of what's been going on and how to prevent it, but choose not to?
That being said, I've been tempted to get a Motorola Razr flip phone just for the sake of nostalgia, though I would have to root it and remove everything related to Google to feel comfortable with it.
I trust that Apple isn’t profiting off my data. It isn’t even close to their business model so it allows them to give their users privacy G and F can’t.
To give you an example, I recently implemented an allowlist on my firewall so only approved devices can access my WAN. I immediately started seeing frequent dropped packets from my wireless access point (Netgear Nighthawk AX200) and switch (Ubiquiti UniFi 8-port PoE) to Netgear and AWS IPs respectively. While some of that is probably them checking for updates, the volume didn't really seem warranted.
Going back to Apple though... sure, that's the exact reason why I switched. They already charge a premium, so they have less of an incentive to pad their quarterly earnings selling data. But they're still a company, still responding to shareholders, and they already collect certain amount of analytics. There's not that much of a jump from there to selling it, so being careful and mistrusting is probably a good thing IMO.
No need to pay someone to hold my hand in not clicking that button.
You don't really, though. Because who knows which applications listed in the app store have the FB SDK embedded inside.
There's no practical way for me to inspect every app listing that I might consider installing, to see if it contains the FB SDK.
OTOH it's sort of hard to live on FOSS Android software alone.
I'm very familiar with how advertising currently works, but the field is also one that seems to evolve quickly (no doubt why: lots of money to be made).
Am I smarter than all the engineers and startups and existing firms whose revenues depend on tracking? Most likely not.
The other more mundane reason is just I'm lazy and tired. I just want a phone that works without wondering about patching the OS or whatever. Maybe you enjoy doing that, I don't.
We don't live in an ideal bubble where I have full control over the tools I use. Its the same argument people make for video game moderation "if you don't like it, turn off chat" but then you're self-isolating.
Point is, this is a social problem.
Really I'd even consider creating a FaceBbook account if I could pay them not to use dark patterns. However I imagine there is already a shadow user profile of me, and Facebook is making making more money through sites that leak visitors' information than I'd be willing to pay for Facebook.
I just wish I didn't have to choose between control and privacy.
Heck maybe I should just give up on the entire concept of phones.
It's all petty landgrabs in the end, this is why I can't stand using MacOS. Can't Apple treat my computer like something other than a hostage for negotiation?
It's been done before. Remember in the 90's when thousands (millions?) of people got free computers in exchange for allowing banner ads at the top of their screens?
I like to refine this to say
"these user's attention is the product
How?
It opens up the perfect opportunity for some competitor burning VC cash to swoop in and grab a ton of market share in a hurry, with a free iOS app.
FB knows this, so yeah, it's a completely hollow threat. But, just the idea that one of the tech giants has been backed into a corner by the risk of competition from paying-for-marketshare VCs or operating-in-the-red-on-purpose other tech giants, is really, really funny to me. No fun, eh Facebook? Hahahaha.
Google had the search and moved upstream to own the OS and protect his search. But still has to beg Apple for 25% of its users (and 40% of its revenue, if I understand).
Content (films, instagram personalities) are at the mercy of apps; Apps, even on Heroku or Atlassian platforms, are at the mercy of the platforms; Platforms are at the mercy of cloud platforms (AWS, etc) who own the hardware.
The only counter-example is telecoms, who owned the hardware but became dumb pipes, after 20 years of extremely bad behavior (including modifying HTTP pages on the go and injecting JS to insert ads, for Verizon).
I won't be surprised if Facebook starts shopping for a phone manufacturer and spins their own Facebook mobile distro in the future.
Facebook could enter the actor/actress recruitment market, own contracts and manage their Instagram along all their artists’ public reputation and persona. It’s not hardware but at least it’s real-world assets that reinforce their network’s desirability.
Facebook could buy Homebrew or IntelliJ and become a tool that every developer for most languages need to use, and it would give it more leverage in negotiating with AWS/Azure (Oh, the SDK has bugs with GCP? too bad!)
Those are just examples that have not been implemented because they are half-ideas, but it’s the idea of attacking really sideways.
is this really the case? I know so many people who have the latest phones but the bank owns their house and car. lot of bling but empty pockets.
Ha ha. I think a study should be commissioned to see whether FB has overall bettered the lives of its users financially or the opposite. This would be the most effective way to judge how necessary FB really is.
(I'm not including the social aspect, because i personally think it hasn't helped anybody socially in the long run (obviously, short term benefits are possible))
The question from here is, without Facebook could that have happened? Does Facebook's ecosystem contribute to this success? Does it also contribute to a lack of competitors in this space?
Individual niches are not as interesting because you might think that the market for your calligraphy kit is a forum for Japanese speakers (10% conversion rate, 10k people largest forum) but Manga-watchers have a much better potential (2%, 5M). It’s easy to assume who your niche is, but almost every campaign is a surprise. This is why Custom Audience powers most ads. Therefore your market is a service that knows about many people’s niche interest, but is itself quite generic: that’s Wordpress·com (freemium, not interested in ads), reddit (not good at monetisation for a long time), twitter (same delay), GMail to some extend and much later Slack, Discord, maybe SnapChat and TikTok.
There is a duopoly in ads platforms because there’s a duopoly in effective ideas that scale to any support and any advertiser: keyword (Google) and personalisation. Many platforms have tried to base ads on the content of the page, but it’s hard to find ads that pair well with the war in Darfur. Many YouTube creators get away with promoted content, but it is murky more often than not. The most successful “editorial” attempt is OutBrain and Taboola that are essentially auto-generated articles with super-optimised clic-bait-y garbage.
You can imagine hosting that information yourself, edit it, expose it to ad slots in your browser with a protocol. Dave Winner certainly dreams of it. But for me, the proof that this could work was Facebook letting anyone edit their ad preference and information: for years, you could just tell Facebook that you were _not_ into cars, baby clothes or stamp collection. No one used it. It was linked on every ad; you were linked to it if you right-clic to say an ad wasn’t relevant; it was easily findable on the website and the app… No one touched it. So much so that improving it was impossible without traffic. Privacy advocate who claimed this needed to exist ignored my comments when I told them it already did. There was major internal support for it, but even VPs can’t argue against data.
You can look at the history: Facebook was created in 2004; they immediately had ads, but they only became a significant player on targeting from 2008 onwards. At that point, ads had been around since 1995 with Viaweb, so more than 15 years; Google had been around for since 1998, so 10 years and the acquisition that created AdWords five years earlier in 2003. If an alternative direction was easy, there was time to build something.
I’m not saying another reality isn’t possible — I dream of a protocol emerging from Facebook opening its preference embeddings, after realising that there’s a worthwhile ecosystem of apps to let people optimise it the way they want. But not enough people wanted it, while billions of people seem comfortable with delegating decisions and targeting entirely.
(I'm more likely to benefit from a reddit dedicated specific kinds of pens than I am to benefit from a facebook dedicated to the same.)
Politics is an example of this change too. The big obvious nefarious. But to your example gives big boost to small campaigns.
I think also (i can't prove obviously) allowing more progressive candidates to raise and win by growing support nationwide to win in District.
I wonder how such a study will take place? Does it take into account the cost of time spent productively browsing? Or the revenue streams that encouraged entrepreneurship and enriched FB marketplaces?
Some more context, they're not native English speakers, live in a small dirt-village but somehow many people there have a mobile phone and FB so they found me/added me.
These are people I love. Some of them I have literally been to war with. I'd have died for them and they'd have died for me. I don't want Facebook to convince me all humans are garbage. They're not. I know these people. This isn't really them.
This probably isn't a happy coincidence. Facebook is "the internet" for large swaths of the world outside of North American and Europe. Very similar to how AOL has been "the internet" for my 70-year-old mom for the past 20 years, only recently being supplanted by Facebook.
That said, my wife has sold a lot of stuff to local folks that would have been thrown out. (Baby stuff, sports gear, etc) Shipping is too expensive and you don’t get the creepy scams that you find on craiglist.
But I've long since drifted away, ditched Facebook, and just kept people's phone numbers for the few I still care about. Trying to stay friends with people in faraway cities I never see in person in perpetuity by seeing their pictures pop up in a feed every now and then seems like a pointless fool's errand.
I could also see the people I'd become friends with "online native" gathering into cliques and echo chambers and becoming increasingly radical and angry, and I am neither of those things and wanted no part of it. Hobbyist communities exclusively for me from now on.
This is the wrong metric to study in isolation. If I buy a copy of the Harry Potter book, I am worse off financially but better off overall since I got lots of value from that book in excess of the amount that it cost me.
I think calling this a threat is hyperbolic and intended as clickbait (it's working). All this is doing is reminding people that IG/FB is free and that this helps their revenue.
[0] https://en.wikipedia.org/wiki/There_ain%27t_no_such_thing_as...
YouTube premium comes to mind. Sure, Google is still tracking me as best they can, but at least I don't have to deal with the normal ads I'd see otherwise. Would love to have this for other sites, like Twitter.
I mean, I'm not _excited_ to pay these companies money, but there is a price I'd pay to not see ads on them.
But a vast majority of those same users are still replying "no" to tracking on the dialog when explicitly asked.
[edit: tweaked for clarity]
EDIT: misread your comment; I actually agree with you that, when asked, most people don't want to be tracked. Even if they don't consider it really harmful to them, it brings them no tangible benefits.
I would be very surprised if Google is not looking into to. Google has other avenues to collect data and deep tentacles so the hit to them may not be much, but FB might be hurt more. And, on the flip side, it may also buy Google some privacy goodwill.
"The first one is always free"?
Also, Facebook doesn't track purely for better ads. That's the benign version. Facebook tracks because it wants to own the aggregate profile of "you" online.
I think I also read the per user dollar value of ad revenue was $150/month? Way more than any individual would pay - and losing a subset would reduce this for the others.
Also the preference for targeted ads is rationalized nonsense (imo) when the cost is user data:
“To test if users truly find 'relevant ads' as value-add: make two products, one with ads and one without and charge for the one with ads - see how many people buy it.
Why doesn't Hulu charge more many for their streaming service with ads instead of their service without? The behavior of these companies suggests they know on some level this value-add nonsense is a rationalization. Even if you say it's only value-add when compared to un-targeted ads - let users choose to have un-targeted ads without giving up their data privacy. I'd bet money on what choice they'd make.”
Secondly, the profiles aren't 'useless'. They're highly valuable. Both for being able to present users with a targeted experience from day one & for controlling the internet-identity part of the online world. Which will surely only become more important with time, as more and more things from our lives move online.
He's implying that they aren't doing this for better ads or targeting. I'm not saying that "shadow profiles" don't exist, I'm saying that they do, and they're benign.
https://www.statista.com/statistics/234056/facebooks-average...
I would pay double that in a heartbeat to remove ads from Facebook and Instagram!
I remember FB as a place I would want to go and share content. These days I only spend a few minutes checking my notifications (and FB is definitively getting wise to that because they are putting more and more irrelevant things into them).
At this point I don't think I'd trust Facebook either way but there are a host of others that I would be happy to pay for service.
Maybe this move can indirectly give us some answers.
To my understanding Wikipedia is extremely well off financially on just the backs of donations, it's inherently a monopoly, but it is not tending towards evil despite having solid MRR.
Also, I'm glad they're doing well but they're not making Facebook-levels of money
And they're not making Facebook money but they're making far more than small business money.
My point was to be that maybe Wikipedia is a case study in how to make a lot of money without sacrificing your virtues, that maybe there are more specific factors that drive other businesses towards being evil besides just having tons of money.
It also shows (seemingly regularly) political and religious bias worldwide. [2]
Wikipedia also seems to regularly be a platform of misinformation. Mass purging of sources. And delisting of accurate information. [3] [4] [5] (sources taken at random, too many to list.)
Wikipedia will always have problems, IMO. It's in it's nature. When I was a kid I would read encyclopedias like the other kids would read comics. It's clear to me that it's best to use Wikipedia as a conduit to sources, not as direct reference to fact.
[1] https://pubmed.ncbi.nlm.nih.gov/26871092/
[2] https://www.wired.co.uk/article/wikipedia-culture-war
[3] https://prn.fm/wikipedia-misinformation-prejudice-case-examp...
[4] https://www.americanthinker.com/articles/2017/02/the_wikiped...
[5] https://www.conservapedia.com/Wikipedia_prejudice_and_KAL_00...
If they will ever disable mobile browser version and will push me to use the app... Well, i think I'll stop using Facebook on mobile at all.
All I can think is that J Edgar Hoover must would feel so ripped off right now.
I'm assuming/hoping not, or that the app can't even detect it.
Because while FB would never charge for the base experience, I could absolutely see them trying to charge in some way, and ultimately that's going to depend on what Apple even allows them to do.
I feel like Apple's long con is selling iPhone user data themselves instead.
The tracking prompts are great, but I don't feel great about Apple's motives.
They could easily go the Netflix route and keep the subscription payment off the app.
If Netflix can avoid the in-app surcharge, then facebook is surely large enough to do the same.
gfys fb