Oh noes. I'm one of those people who keep calling it that. What is the correct pronunciation?
That's definitely not how you pronounce LaTeX.
Wikipedia recommends LAH-tekh or LAY-tekh.
It's nicely counterpointed by the other habit of not pronouncing letters which are there, like in Worchestershire.
Likewise for "law": is it meant to be /lɑ/ or /lɔ/? It's not clear because the word is pronounced differently in different dialects.
For reference, Wikipedia recommends /ˈlɑtɛx/ and /ˈleɪtɛx/, and the two linked videos use /lə'tɛk/ and /ˈleɪtɛk/ respectively.
What is lacks in perfect clarity it makes up for in instant readability.
How on earth could LAH be ambiguous now?
Case-sensitive naming is dumb.