It's about what they're apologising for. For instance, if (hypothetically) they stole everyone's money and spent it all on hookers and blow, then their apology for dropping web access is completely besides the point.
The main problem IMO with fake apologies is that they're a shitty attempt at pretending to be reasonable to those who aren't aware of the situation (and by extension, portraying people who are still mad and ignore the 'apology' as being unreasonable), without actually acknowledging the real problem or committing to fixing it.
AFAICT Simple is giving a genuine apology, btw, I'm just speaking generally here.
I pointed this out because GP seems to not be affected, so his view won't be obscured by this; but the phenomenon should be noted.