After looking at the options available that were linked in the article, I'm unsure that I agree that
everyone wins. Specifically, consumers looking for the higher end of the spectrum.
At least, the only higher-end provider linked in the article, Demon [1], seems to offer abysmally low bandwidth caps on almost every plan, and generally low max download speeds (20Mb or less). How well are their bandwidth caps enforced? I ask because Comcast does not seem to enforce their bandwidth caps in San Francisco, at least for customers on their >$99/mo Home plans.
I realize that this is an extremely small sample size, how well does this trend describe other UK providers? Personally, given the option between any of the plans Demon has to offer, I'd still prefer my 50Mbps down/10 up Comcast line that has effectively no cap, for which I pay 100/mo. Is Demon the exception and not the rule when it comes to pricier third party providers in the UK?
[1]: http://www.demon.net/broadband