But of course they have - every major smartphone manufacturer is eating the whole consumer camera market alive for quite few years now.
Canon's M-series was similar, they didn't go all in on "pro" features, instead focussed on a consumer market that was shrinking rapidly.
The problem wasn't the technology, the problem was the fear of cannibalizing their own DSLR sales.
I assume part of this is that the camera companies are Japanese and refuse to pay any engineers more than $20k a year.
For real pretension you have to get a Leica.
It looks like they still don't really plan to add it: https://www.dpreview.com/interviews/9195902169/interview-son...
but at least if they had better bracketing options we could do it ourselves.
Not better tech (better as in takes better photos), rather more convenient tech which is good enough.