I see a CEO who won’t squirrel away over details that are irrelevant to making money, isn't married to a company as their baby, and has in particular let go of the design process and given it to designers or design firms because that CEO doesn't actually care. And that’s perfect.
I think of companies as short expeditions to the New World to get the gold, return, and everybody disbands and never talks to each other again. Imagine if Columbus instead told the Queen of Spain that he wanted frills on the sails of the Nina, and that the typography needed changing. Would be absurd. Same for companies.
This view of reality has been a highly effective for me.