Having a policy is not the same as a core value.
You are right that Amazon has far more data, including purchasing history and intent (inclusive of grocery for some customers)
Most of the concern shown in this thread is this retroactive ToS change for something that to Amazon Echo.
It is reasonable to have greater concern about a ToS governing this data because it can be combined with other data Amazon collects in its other businesses and is inherently more sensitive.
I do not recall Jeff Bezos going to conferences or sitting for interviews where he puts focus on customer privacy. Whereas practically every major interview Tim Cook gives he speaks to the importance of privacy.
Cook was doing this long before the current dispute with Facebook entered public awareness.
Company culture starts at the top.
I am interested in any debate around how any other consumer products company including Amazon might have led Apple in any of the following areas:
- Identifying privacy concerns
- Creating simple interfaces for making choices about sensitive data
- Offering a platform that consistently enforces the use of newly introduced privacy controls by 3rd party applications