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This will be really powerful.

They have a staggering amount of behavioral data that any headhunter worth their salt will be drooling over and can charge outrageous premiums for ad space. Can still be screwed up of course, but they hold some pretty big aces in that space.

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The lack of personalized ads on TikTok is really surprising - the recommendation engine must have some of the best targeting data out of any social media platform. It still seems like Facebook ads are far more demographically and psychographically targeted though

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