Steve Yegge, we're looking at you.
i think his main point was that, despite popular opinion, more people will read the longer articles, and more people will take them seriously and remember them. to quote: In short, I think long blogs have better survival characteristics: greater reach and greater impact.
That kind of style works fine with, say, Violent Acres, because you know what to expect. But Yegge also writes semi technical material with the same style! In this regard, Eliezer Yudkowsky does a good job IMHO: long, but succinct.