A company builds a new feature, it's useful, and even more they write a detailed article about how they built it. Isn't it fair to appreciate that and discuss the approach?
I get it, there are some issues with Dropbox, etc. but must every article about some company feature have a majority of comments talk about how they liked them better in the past, how they wanna stop using it, how environmentally problematic some of the company products are, and the likes? I think there's also a time and place to discuss those (e.g. on comments for an article about the business practices, or some medium opinion piece), but I'd prefer on submissions like this one we focus on the content at hand, and maybe have a single comment thread only dedicated to tangential issues about the company.
EDIT: TBF, I don't actually see that much unrelated negativity in this comment section.