> The bill will also keep companies that produce food from...cell cultures, not slaughtered animals, from using the label “meat,”

Do we need to make up a new word for “chunks of bovine muscle tissue” if it wasn’t cut out of a whole-ish cow?

Sounds to me like it’s about entrenched farming interests throwing red tape at a perceived threat, not “truth in advertising”. No plant burger or vegan cheeze on the market is nefariously hiding their true identity. They actively market their non-meat-ness, to appeal to their main demographic of meat-avoiders, in big green letters on their packaging. There’s no confusion between their earthy/futurey brand names, versus the old-fashioned-farmer style branding of their slaughtered-animal (their words!) counterparts.