eth also has a big target on its back, a lot of the top coins are going after the smart contract space, mainly the centralized bootleg garbage called binance chain, which unfortunately does fill a market need, at least to less discerning "investors." to my detriment, i haven't touched it.
in contrast to eth, i'm not surprised about btc's rise. it does one thing and it does it well. it seems to work well as a hedge against inflation. i don't think that many people care about the environmental impact. it's not immediately visible, at least not like cars and other polluters. it's out of sight and out of mind.