Is there a popular language without investment from tech giants?
It's only recently after it became very popular all tech giants started investing in it.
Similar are many other languages like Ruby, Haskell etc.
Rust is developed within a corporate world of Mozilla, like Go language in google, so its natural it will embrace corporate world and companies like Microsoft, Amazon which will in time decide it's future directions.
Guido also worked always for quite well known companies after he left academia.
Programming languages getting a bunch of investment from its users is open source working possibly at its best.
And to be honest, I don't care that much about who is behind a tech, as long as they are making the right choices. (except if it is Apple)