I can't judge your cynicism, but I can say it's quite suspect that media outlets—apparently—behaved as the mouthpiece of the state:
(Please don't reply with specific examples where this standard is not upheld. I'm clearly not arguing that this strategy is 100% effective.)
I understand the importance of unified messaging, please don't get me wrong. But the media has acted as the mouthpiece of the state for years, and this is yet another example of that.
Why might this be harmful? Can you conceive of why such marriage between the state and the press may not be in the best interest of the people?