Tech monopolies have always had a vested interest in locking up user data, dictating the policies, and enforcing their own ownership rights. It used to be that only the largest and most sophisticated companies had the resources to shield that data, but Cloudflare changed all that. Walls are now trivial to set up, and virtually unbreachable, and that has forever changed the character of the internet by enforcing monopolistic policies with such technical precision that they're virtually impossible to overcome.