Plus there is already an endless sea of walled stuff (paywall, "create an account and login" wall, "fill in your address/ZIP code and we'll give you the best price" wall, government filtering wall).
I'm not saying it's great, or it would be great, but currently having 1 (or maybe 1-and-half) search engines is also very far from ideal.
GDPR-like policies will continue to flood as governments partition their Internets and data making it harder and harder to run international Internet businesses.
I'm not particularly happy about things either (especially crawling access), but it will be a net positive whenever you can level the playing field with competition.
When the biggest infringers of data are driving the creation of government policies that only they can circumvent and navigate -- that's a serious, serious problem.