Rust should not be a status symbol, but as someone very wary of Rust-hype myself, I'm very wary of the number of 1/2 developers out there.
There are people who pick up a few lines of JS, a few lines of Python and are technically 'developers'.
There are others with much stronger fundamentals.
PG was big on using arcane languages as a form of natural selection, Rust may be nice for that, in the sense that I think anyone who can approach rust and make an app with it, probably fits in the 'developer' camp at least on some level.
I like it because when looking for C++ people, I also want people who have enough self-awareness, and Rust makes you think about things in a different way, and at least contemplate some of the bad habits that exist in C++.