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Its too bad that Sony - among others - have been doing their own interpretation of this for a long time, but don:t have the marketing budget or presence of mind in the broader market for people to notice. The Apple machine (i use an iPhone and M1 mini - love them) is just so OP

Sony 360 Reality Audio https://www.tomsguide.com/how-to/what-is-sony-360-reality-au...

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I think that's pretty typical in the world of audio in general. The average consumer has to do some fairly extensive digging in order to really understand what is available to them product and feature wise. What's new, what's old, etc.. And the info is almost always through third party reviewers.

I'm not so sure more marketing dollars would change that. Apple has the uncanny ability to generate immense amounts of buzz whenever they announce something.

Sony and the other Japanese companies have been busy committing audio crimes by claiming their products are "Hi-Res Audio certified", which means nothing except they want you to replace everything, so you shouldn't encourage them.

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