Who said elevator pitches have to be simple?

I will. That page might have been a nice intro to the field, but there's a much smaller version of it that I'm going to remember and that I'm going to tell other people. That's the elevator pitch.

It also doesn't help that the "what we do" page starts by criticizing people who call them a data mining company. They apparently do make software for use in (one definition of) data mining.