It's not too far fetched either to hope that their customers would be willing to self-report. Sure you might get some people who'd take advantage of the situation, but it's not a the total loss scenario of giving away your product for free that you're talking about. Add in the opportunity cost and shutting down delivery if you have alternatives that may not be 100% accurate billing is probably a net loss for the company, though it's impossible to say.
> I'm still trying to find out what actually happened in Israel but god forbid a news source or commentator actually lay out the details of a complicated situation... (if you're not getting everybody pissed off about X, then you're not doing your job as a reporter?)
It's a bit ironic to take a morals-over-profit stance on reporting right after having taken the profit-over-morals stance of gas pipelines.