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They say the devils greatest trick was making humanity believe he didn’t exists.

And advertisers greatest trick is making you think that ads don’t work on you.

We like to think we are above it all (I know I do) but why do I drink one brand of vodka as opposed to another. Objectively they are all identical. Clearly at some point some piece of branding breached my defences, you know?

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That's beside the point, I think. What's the dream?

Yes, I might prefer pepsi to coca cola or vice versa and maybe that's a product of marketing, but both are just drinks to me. Just another product. Which I might buy once in a while, but it's really got nothing to do with my dreams.

Some ads will come across as obvious if you aren't their intended audience the ones made for you will barely feel like ads at all.

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