Presumably the reason Google doesn't do this is that they'd have to punish many of the most popular websites, which might be seen as damaging the quality of their search results (at least in the short term).
Google clearly already knows whether a website is primarily a text-based site or a video-based site, as it displays the two differently in search results. If they immediately blacklisted any text-based site with autoplay video from ever appearing on the first page of search results it would cut about 50% of web bloat overnight.
Yeah they have competing interests when it comes to truly minimising unnecessary resource usage, but there's so much good that they could do without going anywhere near cutting into their own analytics.
That's literally what they're doing with the AMP requirement change, no? Instead of giving priority to AMP pages, they're giving priority to any pages which have good performance.
> If you want higher rankings and more traffic from search engines, you need to optimize your site for a better, more performant and faster user experience.
But wasn't this how things were meant to work before AMP? Google search never had harsh enough penalties to seriously deter bloat, and I don't know that they're going to change that, they're just going to remove the preferential treatment for AMP.
The amount of crap on media pages (while they wail about privacy) is absolutely staggering. How many trackers do these folks need?
I got to MSBNC - a place looking to take down this tracking panopticon system and they are shoving
demdex taboola scorecardresearch tvpixel chartbeat sail-horizon condustrcts imrworldwide hotjar connect.facebook.net womanear.com mparticle.com
etc.
I mean, seriously - why not just use one (like google) and be done.
Can anyone explain why the need so many beacons on a page?
While there is probably a bit of overlap, many of the above tools have very different use cases. For example, chartbeat is commonly used more on the editorial side for writers to track article performance but imrworldwide is a subdomain own by Neilson that they use to serve their sdk which offers metrics for preroll video ads. Hotjar provides user heat maps but sail-horizon is part of sailthru and used for email marketing.