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Having market share does not automatically make you anti-consumer.

Google has 90% of the search market because they have the best product. This is the same reason Amazon is doing well – people just love what they're offering. It's not that you need oil and Amazon is the only player in town – it's that Amazon and Google offer the best gas station experience by a large margin.

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Alternative narrative: Online services are a winner take all market, so early players who survived the dot com crash due to great product leveraged that to gain monopoly share. Without government intervention they will dominate these markets to the detriment of the consumer (and the abuse of their data/privacy)

Ok, but that's just not true, at least in my case. I've tried to stop using Google multiple times. I still use Google not because of monopoly, but because every time I use DuckDuckGo or Bing or what have you, I wish I was using Google.

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