But it's not just about 'consumers' is it? I mean its great and all that you are playing devils advocate and using your education to argue on behalf of a Trillion dollar corporation but this isn't just about what an economist thinks, especially since economists get it wrong all the time. This entire discussion is about peoples natural reaction to a super large entity, that as one of your supporters put it "single-handedly makes up 4% of the US economy" buying more of the US economy thus further concentrating money/power in fewer hands.